€18K
Consulting Fees Saved
5
Vessels Unified
90%
Reporting Time Reduced
2 weeks
Full Setup
Industry
Small Fleet
Fleet Size
5 vessels
Region
Tenerife, Canary Islands
Time to Value
2 weeks
About Armadores del Norte S.L.
Armadores del Norte S.L. is a family fishing business based in Santa Cruz de Tenerife, operating 5 vessels between 8 and 14 meters. Three brothers — Miguel, Antonio, and Carlos Martín — run the operation, fishing for a variety of species across Tenerife's south and west coasts.
When EU Regulation 2023/2842 was announced, the family hired a maritime compliance consultant at €1,500 per month to advise on digital logbook requirements. After six months and €9,000 in fees, they realized they needed an actual tool, not just advice.
A fellow fisherman at the port recommended PescaLog. Within two weeks, all 5 vessels were configured and all three brothers were logging catches digitally.
The Challenge
The Martín brothers needed a solution that worked across 5 vessels, each captained by a different family member or hired skipper. They needed a centralized view of all operations without requiring constant coordination between vessels.
Monthly reporting to the fisheries authority was consuming 2-3 days of Miguel's time, manually compiling data from paper logbooks across all five vessels. This was not sustainable as reporting requirements increased.
The Solution
The Fleet plan gave Miguel a single dashboard showing all 5 vessels. Each vessel's captain has their own account and logs independently. Miguel sees all trips, catches, and compliance status in real time.
Monthly regulatory reports that previously took 2-3 days now take under 30 minutes. Miguel exports consolidated catch data for all 5 vessels in PDF or CSV format, formatted to meet fisheries authority requirements.
Features Used
Multi-Vessel Dashboard
Miguel monitors all 5 vessels from one screen. Real-time trip status and compliance overview.
Per-Captain Accounts
Each vessel captain logs independently. Miguel sees all data centrally.
Consolidated Fleet Reports
Monthly reporting to fisheries authority reduced from 3 days to 30 minutes.
Voice Capture
All 5 captains use voice capture. Consistent logging across the fleet.
GPS per Operation
Mandatory position recording automated across all vessels.
Bulk Data Export
Fleet-wide CSV exports for external accounting and regulatory systems.
Impact & Results
€18K
Annual Savings
Eliminated maritime compliance consultant fees (€1,500/month) that were not delivering practical tools.
90%
Reporting Time Reduction
Monthly multi-vessel reporting reduced from 3 days to under 30 minutes.
2 weeks
Full Fleet Setup
All 5 vessels configured and all captains active in under 2 weeks.
5/5
Vessel Adoption
All five vessels using PescaLog consistently for every trip from week 2 onwards.
0
Inspection Issues
No compliance findings across any of the 5 vessels since PescaLog deployment.
Real-time
Fleet Visibility
Miguel knows the status of all 5 vessels at any moment from his phone.
What They Say
“We were paying €1,500 a month for advice about what tool to buy. We should have just bought PescaLog from the start. Now I see all five boats on one screen, the monthly report to the authority takes 30 minutes instead of three days, and we haven't had a single inspection issue. The ROI was immediate.”
Implementation Timeline
1
Week 1: Fleet setup
Fleet plan activated. All 5 vessels configured with legal data, default gear, and home port. Individual captain accounts created and invitations sent.
2
Week 2: Training & first trips
Brief training session for all captains. First real trips logged digitally. Miguel monitors fleet dashboard and provides individual support.
3
Month 1: Full fleet active
All 5 vessels logging every trip. First consolidated monthly report generated and submitted to fisheries authority. Miguel cancels compliance consultant contract.
4
Month 3: Compliance confirmed
First inspection across two of the five vessels. Zero findings on both. Fleet compliance approach validated by maritime authority inspector.
Frequently Asked Questions
How did the hired skippers (non-family) adapt to PescaLog?+
The two hired skippers adapted quickly — younger than the family members and comfortable with smartphones. Voice capture meant there was no typing barrier. Both were fully independent on the app within their first week.
Does PescaLog replace all the compliance consultant was doing?+
For day-to-day logbook compliance, yes. PescaLog handles catch recording, GPS, report generation, and EU-format compliance. For complex regulatory questions (quota management, licensing), the family still consults a specialist occasionally — but those are now separate, targeted conversations rather than a monthly retainer.
Can Miguel see individual vessel logs in detail?+
Yes. Miguel can drill into any vessel's trip history, view individual operation details with GPS, catch-by-catch breakdowns, and export any subset of data. The fleet view gives the high-level summary; the vessel view gives full detail.
What happens when a vessel is temporarily out of service?+
Vessels can be marked as inactive in the Fleet dashboard. They don't generate compliance alerts while inactive, but all historical data is preserved. Reactivation takes one tap when the vessel returns to service.
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